Mission
The TRUE Seminole Campaign aims to build tradition and respect by unifying the Seminole community to achieve excellence. It is an honor to represent the Unconquered Spirit of the Seminole Tribe as we strive to uphold the ideals of our namesake and our University.  

Vision
Inspire SPIRIT and SERVICE in the Seminole Community through students, alumni, faculty, and fans.  

Values
Tradition, Respect, Unity, and Excellence